KSI Olajide Olatunji

KSI Olajide Olatunji co-founded Prime Hydration in 2022, which has recently launched in the West African market, specifically Ghana and Nigeria. This venture focuses on energy and hydration drinks, indicating a strong commitment to product development and global marketing.

KSI Olajide Olatunji launched The Online Takeover (TOT) in February 2021, in partnership with Proper Loud Music owner Mams Taylor. The label's first artist is pop singer Aiyana-Lee.