Radhika Apte has been the brand ambassador for Clinique since February 2019, making her the first Indian to hold this position. In her role, she features prominently in campaigns for products such as Clinique iD and Moisture Surge, where she promotes skincare routines and emphasizes the importance of using specialized skincare products.
Radhika Apte became the brand ambassador for Sanfe in September 2021. In this role, she advocates for body positivity and raises awareness about women's intimate health. Radhika Apte has been featured in various campaigns promoting Sanfe's product range, further aligning her image with the brand's mission.
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