Roger Federer launched the RF Collection with Wilson Sporting Goods in August 2024. This line of tennis equipment was inspired, designed, and developed in partnership with him, and includes performance tennis rackets and accessories. Federer was actively involved in the design and testing process to ensure the collection met high standards.

Roger Federer has collaborated with Oliver Peoples to design, manufacture, and distribute eyewear under the Roger Federer ('RF') and Oliver Peoples brands. This partnership began in April 2023, with the inaugural collection set to launch in Spring 2024.

Roger Federer has been a global brand ambassador for Mercedes-Benz since 2010, engaging in various marketing activities that include personal appearances and product placements. This partnership aligns with Mercedes-Benz's sponsorship of major tennis tournaments like the US Open.

Roger Federer became a brand ambassador for Moët & Chandon in 2012, participating in advertising campaigns and representing the luxury champagne house at various events. Moët & Chandon expressed their delight in welcoming him as the House's new brand ambassador.