Rohit Sharma has been associated with CEAT Tyres since 2015 as their bat sponsor. The partnership was renewed in October 2018 for an additional three years. In June 2025, Rohit Sharma launched a contest in collaboration with CEAT Tyres to give away six of his bats.
Rohit Sharma signed with Fittr as its brand ambassador in September 2024. He has collaborated with the platform to launch the FITTR Hart Ring, which is a wearable device designed for monitoring health metrics, enhancing the overall fitness experience for users.
Rohit Sharma has been affiliated with TCL India as its brand ambassador since 2024. The partnership was recently extended for a second year in June 2025, aligning with TCL's brand message 'Master the Moment.' This extension highlights TCL's commitment to leveraging Rohit Sharma's influence in promoting their innovative consumer electronics.
Rohit Sharma partnered with Aldar in May 2024, a Dubai-based real estate development company. As part of this partnership, he promoted Aldar's Athlon project, contributing to the company's visibility and branding in the region.
Rohit Sharma partnered with New Era India in 2019 to launch an exclusive collection of caps in India. In 2023, he co-designed and launched the 'RS X New Era REPREVE' caps, which are made from recycled bottles. This collaboration focuses on blending sports and lifestyle, and Sharma continues to promote his signature cap collection with the brand.
Rohit Sharma became a brand ambassador for Max Life Insurance in September 2022. He and his wife, Ritika Sajdeh, were signed on an initial two-year deal and have been featured in campaigns promoting financial preparedness and protection goals. The couple has worked closely with Max Life to help grow the brand's message through various initiatives.
Rohit Sharma was signed as the global cricket ambassador for BMO in June 2024. Through this partnership, he has participated in various ad campaigns and activations that aim to educate people traveling to Canada about BMO's financial products.
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