[[user:Russell Wilson]] co-founded 3BRAND in 2021, inspired by his children. The brand has a collaboration with Nike and posted over $70 million in sales in the first half of 2025.
Russell Wilson co-founded The House of LR&C in 2020 alongside Ciara and former Lululemon CEO Christine Day. The fashion house aims to 'democratize fashion' by making it more accessible and sustainable, particularly for young consumers. It encompasses brands like Good Man Brand, which already offers men's apparel, and the new inclusive streetwear brand Human Nation.
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