Smiley collaborated with Kipling to launch a Spring/Summer 2026 capsule collection inspired by travel. This partnership features Kipling's signature black crinkled nylon enhanced with Smiley® designs, including customized dual-branded pullers and a monkey dressed in a Smiley T-shirt. The collaboration reflects a celebration of optimism, movement, and the joy of exploring, with the theme that every journey begins with a smile.

Smiley launched Mini Smiley apparel through Target in partnership with Simply Sage, which is known for its family-focused and affordable fashion. This collection features a range of children's clothing that embodies the cheerful characters and playful spirit of Mini Smiley. The launch is available nationwide at Target stores and on Target.com.

Smiley collaborated with Lee to celebrate the 50th anniversary of Smiley® by launching a curated capsule collection. This collection blends iconic Lee silhouettes with Smiley designs, including men’s and women’s tees, jeans, shirts, jackets, and overalls. The collaboration brought to life the original Smiley® campaign, 'Take the Time to Smile,' and aimed to create a feel-good vibe for Spring 2022.

Smiley teamed up with SHEIN to launch two extensive collections featuring the Newmoji® and SmileyWorld® brands. These collaborations include a range of fashion, accessories, and home décor items, all designed to spread positivity and add personality to everyday items.