Song Hye-Kyo was appointed as the first Korean global ambassador for Fendi in 2021. She has been featured in their digital campaigns, including the Peekaboo bag campaign in November 2025 and the Spy Bag campaign in July 2025.
Song Hye-Kyo was appointed as Guerlain's Asia Pacific Skincare and Makeup Ambassador in January 2025, with plans to lead upcoming campaigns focused on skincare and makeup.
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