Steve Aoki partnered with Nitto Tire in June 2012, focusing on a promotional campaign that included exclusive content, contests, and a grand prize titled 'Drift with Steve Aoki.' This collaboration brought a fresh attitude to the high performance tire market as Nitto Tire aimed to engage fans through Aoki's influence in the music scene.
Steve Aoki was appointed as the first-ever 'chief music officer' of Orangetheory Fitness in February 2022. In this role, he oversees the musical atmosphere of the fitness franchise, creates original setlists for the 'All Out with Aoki' workout series, and leads music advisory sessions, highlighting the importance of music in enhancing workout experiences.
Steve Aoki formed an exclusive partnership with TCGplayer in November 2021, where he brought $3 million worth of curated Pokémon inventory from his personal collection to the online marketplace. This partnership aims to enhance the collectibles experience on TCGplayer, which is recognized as the leading platform for trading card games.
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