Steven Stamkos

MassMutual fronted its 'Baby Skates' campaign with Steven Stamkos and Victor Hedman, leveraging the brand's official partnership with the NHL and NHLPA.

Steven Stamkos was announced as the new face of Electronic Arts (EA Sports) NHL 12 at the 2011 NHL Awards, hosted at the Pearl Concert Theater in Las Vegas. His image was set to appear on packaging worldwide when the game hit retail stores in September 2011.

Steven Stamkos signed a multi-year strategic partnership with Sport Chek, where he plays a significant role in branding and advertising campaigns aimed at inspiring customers to find their 'better' and celebrate the journey of becoming an elite Canadian athlete.