Giannis Antetokounmpo signed with Starry as a brand ambassador in February 2024, featuring in the 'It's Time To See Other Sodas' campaign, which includes a press conference-themed advertisement.
Giannis Antetokounmpo founded Improbable Media in January 2024, a production and brand consulting company focused on content creation. The company aims to incubate and accelerate projects, including 'Giannis: The Marvelous Journey', which will debut on Prime Video in February 2024.
Giannis Antetokounmpo has announced his equity partnership with Candy Funhouse, a Canadian content and confectionary brand, in June 2023. He, along with his brothers, plans to expand the brand into the U.S. and globally, focusing on media and content creation.
Giannis Antetokounmpo opened the first AntetokounBros store in the U.S. at the Trade Hotel in Milwaukee's Deer District, following the flagship location in Athens, Greece.
Giannis Antetokounmpo serves as the Global Ambassador for Betano, participating in initiatives like the inauguration of a basketball court in Brazil. He emphasizes the importance of public courts in nurturing talent, stating that his passion for basketball was discovered on such courts.
Giannis Antetokounmpo served as a Brand Ambassador for TCL in North America starting May 2018. He was featured in the 'Powerful Performance' national television advertising campaign highlighting TCL's 6-Series 4K HDR Roku TVs.
Giannis Antetokounmpo invested in Flexpower as part owner in September 2023, alongside his brothers Alex, Kostas, and Thanasis. He has been using their scent-free pain relief lotion since 2016, marking a long-term commitment to the brand.
Giannis Antetokounmpo was appointed as an official Brand Ambassador for Castrol through the 2025-26 NBA season, highlighting his connection with the official Motor Oil Partner of the NBA and WNBA.
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