Starry

Starry is a lemon-lime soda introduced by PepsiCo in 2023 as a direct replacement for Sierra Mist, designed to compete with Sprite in the clear soda market. The brand emphasizes a clean, crisp taste with both regular and zero-sugar variants, targeting a young, energetic audience through bold, playful marketing and a vibrant visual identity. Starry's launch reflects PepsiCo's strategy to regain share in the lemon-lime segment.