Giannis Antetokounmpo launched Improbable Media, a next generation production and brand consulting company aimed at incubating and accelerating content creation for talent and brands.
Giannis Antetokounmpo has announced his equity partnership with Candy Funhouse, a Canadian content and confectionary brand, to expand the brand into the US and globally.
Giannis Antetokounmpo invested in Flexpower as part owner along with his brothers. They joined the board of directors and are featured in a broad campaign across multiple media platforms. This investment reflects their commitment to the brand they've enjoyed since Giannis first tried its original scent-free pain relief lotion back in 2016.
Giannis Antetokounmpo was appointed as an official Brand Ambassador for Castrol through the 2025-26 NBA season. This partnership was announced in collaboration with the NBA and WNBA, featuring him in a new ad campaign debuting during the 2025 NBA Playoffs.
Giannis Antetokounmpo signed as a brand ambassador for Starry, the official soft drink of the NBA, WNBA, and NBA G League. He is featured in the 'It's Time To See Other Sodas' campaign and participated in promotions for NBA All-Star 2024.
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