Kim Ji-soo collaborated with Tommy Hilfiger during Spring/Summer 2025 New York Fashion Week, enhancing the brand's media impact with an $8 million EMV, which accounted for 6 percent of the event’s total media influence.
Kim Ji-soo became a global ambassador for Cartier in May 2022, contributing 45 percent of the brand's total earned media value that year through 12 Instagram posts and 24 stories, according to Lefty.
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