Milla Jovovich became the brand ambassador for Milla Dairy Products in 2013. Her appointment reflected the brand's values of being premium, healthy, and innovative. Milla Jovovich visited Baku to film a commercial for the brand, which aired on TV in the autumn of that year.
Milla Jovovich was named the new face of Joop!'s Wow! female fragrance in 2018. This marked the brand's first partnership with an internationally famous woman to promote its fragrances. In the campaign video, Milla Jovovich symbolizes the captivating traits of the femme fatale, highlighting the essence of the fragrance.
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