Roger Federer welcomed Zendaya to On with a playful tweet, stating, "It's On 😏 @on_running."

Roger Federer congratulated Iga Swiatek on joining On, as he welcomed her with a message saying, "Welcome Iga @on_running 🔥🔥".

Roger Federer announced the RF Collection with Wilson Sporting Goods, a revolutionary tennis equipment line inspired, designed, and developed in partnership with him.

Roger Federer shared a promotional skit featuring himself and Elmo discussing the logo of On. In the skit, they had a fun chat about what the logo looks like.

Roger Federer became a brand ambassador for Sunrise Communications in 2014, featuring in national advertising campaigns and promotional materials.

Roger Federer is an investor and partner in On since 2019, focusing on product development and marketing, and collaborating on 'The Roger' shoe line. He joined On due to his interest in entrepreneurship, aiming to help shape the future of sports.

Roger Federer has been a global brand ambassador for Mercedes-Benz since 2010, participating in various marketing campaigns and promotional events. The partnership was extended in 2018, enhancing their collaboration in multiple platforms.