Selena Gomez partnered with Coach in December 2016 to become the face of the brand. This collaboration included her appearing in Coach's fall 2017 fashion campaign and a special design project with Coach Executive Creative Director Stuart Vevers.

Selena Gomez is now a swimsuit designer with La'Mariette. She collaborated with her friends Theresa Mingus and Morgan Brutocao to create a new line that emphasizes inclusivity and body positivity.

Selena Gomez collaborated with Oreo to introduce the Limited Edition Selena Gomez OREO Cookies in May 2025, combining chocolate and cinnamon flavor creme with sweetened condensed milk and cinnamon sugar inclusions, all between chocolate cinnamon flavored wafers. This special cookie reflects Selena's passions and fandom in a deliciously dunkable treat.

Selena Gomez became part owner and investor in Serendipity Brands in 2020, where she also launched her own ice cream flavor, Cookies & Cream Remix.