Tate McRae collaborated with Sony on the 'Set The Stage' campaign, which included a live performance featuring her single 'she's all I wanna be' on February 24, 2022. This initiative invited fans to co-create dynamic visual works by submitting artwork based on her song lyrics during the performance.

Tate McRae was announced as the global ambassador for Neutrogena in February 2025, debuting in the campaign 'Beauty to a Science' which highlights the brand's commitment to advanced clinical science. This collaboration marks a new chapter for Neutrogena, integrating Tate's influence across various marketing initiatives including TV, social media, and digital platforms.