Valentina Shevchenko debuted her very own UFC Unrivaled by VENUM fight kit ahead of her flyweight title defense at UFC 315: Muhammad vs Della Maddalena, featuring a sports bra and matching vale tudo shorts designed for high-intensity movement.

Valentina Shevchenko is one of the official cover athletes for EA Sports UFC 5, alongside Alexander Volkanovski. The announcement was made in September 2023.